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7. External Relations
7.1. Terms of Reference
To raise the public profile of ISACA
in general and the London Chapter in particular so as to make the
Chapter the definitive source for comment on current computer audit,
control and security matters.
7.2. Main Objectives
To concentrate on external publicity,
but working in conjunction with other sub-committees of the London
Chapter where necessary.
7.3. List of Tasks
Maintenance of a database of media
contacts.
Developing and maintaining a standard
format of media release.
Developing a comments policy - our releases
should be primarily be value added comment upon items already in the news,
rather than creating news themselves.
Identifying Opportunities for comment - the
identifier should discuss the matter with the President, or Deputy
President in order to identify the appropriate person.
Setting up and ensuring maintenance of an
Opportunities Diary.
Maintaining a Chapter Information Pack - an
information pack is maintained by the Chapter Administrator. The content
of which is:
- General ISACA information (from
International Office);
- London Chapter information brochure;
- London Chapter Events Card (from
Education & Training sub-committee);
- CISA information (from CISA co-ordinator);
- President’s welcome letter (from the
President);
- Latest issue of Datawatch (from the
Editor);
- Committee profiles;
- Details of who to contact for further
information (Administrative Assistant);
- Midlands Chapter Events Card (from
Midlands Chapter);
- Northern Chapter Events Card (from
Northern Chapter).
Maintaining and circulating guidelines for
preparing a release.
Provision of a single point of contact for
the media.
Inviting the media to official ISACA
events.
7.4. Contacts List
Variable.
7.5. Amount of Time Required
The ERSC currently has three members
who meet about every 2 months for a couple of hours each time. In
addition there are many hours spent on co-ordination activities.
On average we are probably talking of
4 hours per month per person.
7.6. Positive Aspects
The Chapter Information pack is now
established as the main source of information for both the media and
new members. It can easily be kept up-to-date and provides publicity
material for not only the London Chapter, but also the other two UK
chapters and ISACA generally.
7.7. Challenges
Anticipating what will be of interest to
the media.
Responding quickly to events.
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